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TEDx Talks
Title: Method or madness to becoming a young entrepreneur. | Rohini Unnikrishan | TEDxTheOrchidSchool
Published: 2017-08-30
Source: https://www.youtube.com/watch?v=EbFlDwP8aWs
I will make a stand my Johnny felt ID seen to actually a gun with an intro was closed had no friends join us tonight have strained and then it got boring because I wanted to do something different I thought they'd applying for by Ben Jones did a lot of so please influence I had I bought my own field Sophia what's the biggest would be nation for
me I would want to channel my joining two full ones that make the noise to me but if a patient then performance practice and fashion patients so as an entrepreneur I %HESITATION I faced a lot of time on patients which I'm sure a lot of them would be specialists in the one that I've gotten together rain family I theme I belong to a middle class family
so I am going to invest in them deemed that I wanted to make it happen step one for me what do your people out there nice activity with I was always the last one to speak because plus you let others speak you get to enjoy the poets you understand them you scream your questions the oldest of the abyss that we do what people see you hear
them out you will get your chance to talk and then you talk you will hit the light because you hide them and you know now what to speak and what did they say we organize each let's performance yeah so ideation is bleak but then you did not like both palm then you're not even to execute it you know executive is always mean the game seems to
I would like to talk about this morning meetings that we had before the launch and many even stopping before we got the funding it took about six months yes we had a family to avoid that going to I am a little bit from by no way to accept him cannot but I moved to pull enough to pursue my higher education and meanwhile I met a lot
of men died in my life there was one man thought it was best to speak he pushed me because he wanted to bring out the best in so often that I owe once it's finished my education I had two options line is to pick up of good job because I had feelings of expedience like a bait and switch to me to have I I could start
something on my own something that I never dreamt don't to make something happen we think blow it up in Mexico and we face a lot of rejection again daimon special theme performance schemin practice scheming and every time way you know we didn't have %HESITATION enough money even for me but then I don't want to go back to my bed in and see that pop up I'm
feeling I don't think I can do this and I didn't want my parents to go in the back then finally he founded in Maidstone believed in not we may find but the project that he believed in and it was an industry that we came out differently for so I'm done my BFP invite that then I've got a book appears in supply chain management and then pursuing
my M. B. innovations in marketing and this and that Stephen eighteen dusty was completely new there are signs of you know things outlive the launch of a product a product that would be just to us to get out and then the adrenaline then the pain through the machine any thereby born in fifty five moving parts in the factory and you know when one thing for us
to fight back then with things that would go on a bike and deceived I so how do we get there during that day despite the electricity female five outage identity this that's been applied you know there was no electricity by be still and I mean I've even up one or two when the morning view vanguard somebody from the electricity board and got the file back because
we wanted to get a product out mean live the rest of the team you know we we did selling and bitching belies contiguous and big look building finally the product without so performance for me there's a new %HESITATION word in him the which means the discourses which means at them dry life is one word that I strongly believe you know that in the army the fifty
fifty percent chance that it may work but it may not what if it works today wouldn't act but I would like to enjoy attention to this to you to the outside world in this meeting looks to make because that is the life of an entrepreneur as what I would some of those that's the highest that people see that everything is perfect the declining to me that
is nothing that's perfect in this world that is not perfect badly that is no book that deletion ship you know that is not perfect performance I don't think you should if you can't say that I high and there are new and an entrepreneur or in need of anything I think this project bill building an organization you are the person would like to thank them look folks
for me I want to go beyond the night nation and hands a complete green next I would like to talk about practice like you can patiently before but if you want a great performer for one month you have east you go up but for the next eleven months you drop you drop your entire indeed then there's no blame to funded anything today so performance needs practice
so for the first year and a half I think there's so much on building the organization building that dean you know because I'm in this nonsense twenty four oz and my government installed at six so then I started pulling in there the times I was living on the one that we've done that I think it is and there was no one to even give me a
glass of water that's when I feel like that I need to take care of myself if I have to be careful people and create something that's when I started working out yeah I mean Beastie me and the fifteenth but dressed needs not allowed being fat or skinny it's about being heavy and thick and most importantly being situation any of it and the team but not emit
intimidated by you knowing you its bigger threat when it comes to a moment that I have to even stand ups and downs you know and see if the challenge I am babysitting fact is it's something that can be neat clean door across our organization so we work with someone who won the cows we have a processing plant a factory that Trent Lott finalizing maybe now then
you have a distribution system that starts I pour in the morning and and that it could be and then the need to manage the Newman vest a Biggie coming back to haunt me practice on me to the line practices because we want to work with farmers in India the one two billion one EP with someone's be assisting in men and scalable and that can happen will
need to practice for example is just the point is that the balance sheet if you change it it's it's going to take them twenty one days six twenty one days that it takes for them to change their habit and come back to normal India is a beautifully die with country so everything that you cross every border that you cross you know everything changes right through language
the cuisine the people in everything changes in the tradition so how do you put a name to it you know how do you you can either fight them or you can blend into it and make things happen so initially farmers who did the voice they didn't want to talk to me probably because I was a tiny looking good and they're like I don't think she can
do it life should be deconstruction from but it took me a lot of patience and practice and putting in systems that make a point to like I say o'clock doesn't stop and think that the twenty four hour business delivery boy managing them was one of the more challenging paying for me made job starts at four in the morning and I would get because that man this
boy has been shown up so what do we do and if you are needing something you need to lead by example so I was eighty stepped out of my bed and I was they need to be in a moment booty pants and delivery boy what did I do next makes them there was an issue I found out and the death toll that we had in the
band house that he had needed a backrub baby boy so I did not just non you know from my mistake what else could help in improving the process and I was ready for the next day simply paints you know we believe the voice would work done across like this wishing people in your office wishing they believe the boys in the morning or asking well it is
a boy in the day if he had his lunch one means and now I know he is extremely irresponsible people belongs and if it challenges performance he thinks it does eagle a newbie like how can I know I can do it so that's the kind of organization you need to be created coming back to this we led the fight for that I will go what do
you do mac goes as the person writing the sacred and the decisions that you make like those for example like you died the sexes and it said the fun job you need to fix it and not suspecting within the same timeframe from point a to point B. you need to fix it within the same time because you need to deliver you need to football the last
thing that I would like to talk about is bashing I believe that we belong to an end one generation of entrepreneurs that everything is easy for us you know we have a family deployed back onto if everything goes wrong we had already been to my knees thing nineties I mean they may be caught up Eddings then we get up funds quite easy we have someone to
find a project if they know this is a great idea that we have and I need this extra long look like and there are people who funded we have enough support system we have fake Milanesi throughout each out of the food we have taken on MTV that helps communicate on painting the debate fashion in our organization means the cross in this and still be the best
in whatever you do say benchmarking standards not display it theme but player Bob Davis to aim to achieve the strategy so this is one of the things he added another problem that we have bashing listen mainframe as being a little more responsible taking care of the guy with Israel guy was probably through that if mean girl that's the only way for the fifth game though if
the finalists to the palace first step was to fit the palace feet maybe I'm not straight and hence they bag my no prior but I mean do we invite happy got we often eyes widened would need by have because Hollywood does happy that's the reason freedom is the first step to happiness if you're free you ought to my thinking happy the next challenging thing that we
looked at was the packaging you know we had different options we had most you of plastic that's most easily available Morse you with in their in boxes let me tell you a story launched for the first time in India you know at eco friendly paper based packaging this is the challenge that we do go on yet again with its own difficulties which I would talk about
bike imagine there about fifteen billion tons of plastic means that Genevieve did on a daily basis and I believe that insert thinking big making big changes at one time think of making that I mean if the team is that mac one step at that day we will also do it you know yellow is to warrant you have to young to frame me many it is something
that is seen use and the other things that we had with making failing many you know sound goo was how do you do that how do you attack that so then the the spike in things that Dan badly at the same time we still stuck with the color yellow which was buoyed by Freddie like I say we we we don't know this for a new blog
today lead to a sturdy PDF plastic with the paper based thought that but it came with its own challenges Indian towards they bought one so that's something that we could do away with what the world was on the design one stinky across the aisle again overnight creation from the problems that they're practicing climbed in distribution meanwhile offended that if you see me psycho dog with Steve
and be nice to distribute our products David complains on leakages that Dr by down beat the people then we moved and now finally the thumb up with an insulated bag you know which will maintain that group there is another challenge that we took up with this not just being you know like working with someone who didn't want to be the damn all I know once a
week with a new paperback the other thing that we say even like add anything that we've installment because there is so much of a destination that good thing to me is what we've found out that the Florida derby would be engaged ship that much or nearly so we said you know me and I'm going to live in a busy week since then enough mitigating get the
supply we've been doing this so the other challenge was to deliver it current I don't I so yes the bag went to a lot of my teachings we had to think of things like with the for two weeks once there he thinking about design vein and the impact then you start something fashion also open the main %HESITATION people you know that's something that I really think
right in doing is I think I hide even I believe in that I never Ohio people who need more deviation there visa on believe the voice that we have it all and the north don't need anymore commission the peak of IP for jobs in a day being gift I think and I PP thirty four in the morning and I think the album would be made someone
had P. thirty in the morning how more people looking at them with you so I'm back from getting these brave we also found that some of them might elect to she'd stumbled as they won't get it ballots and beyond enclosure hence this in that I get latest there with a strong depending on a book not just at the top level but starting from the last night
of the people who are going to execute things feel it if you think that at the first thing you can do it all and you want to be the sole one or none of everything that you do I don't think I think you would be simple and it and if you need a theme unique theme I think they are that you can cross the blood on
two and you know that they even think it forward and strike the good for you so we have an extremely fashion the theme behind home being you know would would have been passionate people fall again coming back to this this is one of my favorite pictures you'll faction made people fall for preaching people cram and consistently practice your passion I would like to leave you with
this shot for him that I we didn't and like the ones in drawing attention to the screen the phases that I speak is a reflection of the wood the premise gone life as they see it frost is an entrance future is an illusion life is in the basement security team is the free but the other is the motivation we believe this site but simplicity is ignored