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Channel / Source:
TEDx Talks
Published: 2017-09-14
Source: https://www.youtube.com/watch?v=8-tKHcAfaKQ
often in everybody F. writes heavy Garrett save my turn on the roller coaster and thank you for the opportunity to be involved in this event this has been absolutely phenomenally organized that's a pleasure to be involved in it and I would say up front that I am not an expert in the technology development about speech talking about no do I have any ticket investments in that
this is just something and some have become very interested in recently and something I'm gonna try and deliver it to you a very concise view of it at the next few minutes not be as quick as I can side a parent blockchain in permitting Fairtrade music okay so what is Fairtrade the purpose of this talk I'm going to refer to the world's fair trade organizations definition
so a trading partnership based on dialogue transparency and respect so the first fair trade coffee produced Mexico hit the shelves of the Netherlands in nineteen ninety eight through partnership through dialogue transparency and respect small scale coffee farms could now produce coffee and then a fair living despite defects of unpredictable weather conditions or economic turmoil this initiative was a huge success in today coffee makers in thirty
countries across the world and now the first part of a transparent chain that ends with us the consumer and why does the public choose to drink fair trade coffee because they presented with a choice and because people generally do the right thing it's embedded in around schools coach of kindness so what does this have to do with music I'm a musician it is my CV some
of it I'm I like him that millions of other musicians I have a very varied skill set so I don't just play the saxophone spent years developing a range of skills to not only fulfill my desire to be to create that to be creative but also make me employable unfortunate place stadium concerts talk with international artists and plan award winning songs and writes will program music
for TV and radio I'm very proud of my achievements as a musician Oconto you how much fun it had doing it different percentages of hate physical sales downloads and streaming such a total disaster for musician and it's incredibly complicated finances to track what they should be ending tickets when they should be receiving it so this is absolutely not a transparent system in fact I can get
much more opaque than this so it's like a transparency in the way and the speed at which sells revenues distributed that has led many musicians to move away from record labels and become independent artists this became possible in the nude new test for the era it can be very long complicated and expensive part process is well especially ones about catalog involved this can have a lot
of downsides but the driving force to do it there's a lack of transparency and they didn't trust the system inside the long and complicated line of people to collect money before it reaches the artists come the streaming audio services they now take an additional slice of the pie and those crimes just got a little bit smaller as at distribution model originally the royalties concept and this
is how musicians a feeling sigh any shots head of the songwriters associate association of Canada is quite satisfying and the latter part of the twentieth century if a song that he had written sold one million copies he could expect to receive the mechanical royalties payments of forty five thousand US dollars today if a major streaming service places song one million times at zero point zero zero
zero zero three five US dollars a plate he can expect to end thirty five dollars from those million streams I can some artist responded by putting the music from streaming services and launching them right this is absolutely fantastic if you JZ and you can afford to live set because so we're turning points in music artist publishers and record labels have lost control of the music that
they release so it how can the industry as a whole response this change the industry as a whole need to agree on the way for it we need to agree on a way which consumers competitors and use music responsibly that ensures a fat payments to each of the services in the chain including the person the very start the artist I'm one I did is to use
the technology behind but coins to solve the problem climaxing so what is the big point on what does this have to do with music pick one began as an open source project the digital currency or cryptocurrency where an underlying ledger holds information and each copy is held multiple computers around the world once the transaction takes place information is registered most nine the blockchain once the book
is full it is added to the blockchain in chronological order and the information stored within it cannot be altered this is a transparent trust the system not a single person organization or entity communicate the dates on its site following the global financial crash in two thousand night more more people tend to dish to currencies trusted been lost in the traditional financial structures the problem with music
is at the point of creation the product the song I saved it away file boy and I file or MP three the information stored in that file compete wanted at any point anyone if you could do that now just using a laptop so what if the music industry responded to change IBM releasing music using this new technology what if there is a new standard audiophile time
under by the recording industry in which information can be embedded at the point of creation this could include ownership information I saw seat that's how we currently track if somebody's playing a piece of music on the radio publishing details mechanical rights usage rights are you allowed to use the music for what you intend to use it for Heymann's him for payment information that the former information
you could buy something about the artistic it in fact you can bet any information that you once it so how can put a blockchain technology what musicians a new formats of music could exist on a central database and be accessed by everyone not held by labels recording companies around the world with a central database this could go out to one central digital data base and it
could be accessed bye everybody here a smart contracts as it's nine could be embedded into the blockchain and the monster and every single play stored on the blockchain including how many times I who and where all the information to be shared with the rights holders instantly game developers or TV producers will be able to connect instantly whether or not they can use content it connects directly
with the rights holders that and then payments could be triggered automatically and directly so the rights holders of that music effect devices could engage with the small contract and either accept or reject the music based on the terms of the small contract for example keeping count of the number times the songs being played preventing it from exceeding and agreed number plays if for triggering another payment
the possibilities are endless if everyone was onboard devices could be cut its rejects music without this month contract and that's been interesting to piracy so transparent system would emerge I could log on to the database and see when my son is being played as it's being played and I could personally thank that person for listening to we couldn't we could change the way we can artist
entrance with the audience far beyond you the liner notes of ninety nine this is why my plagiarism comes in some growing up now a lot of this research has been undertaken by the British singer artist and producer as well imagine he and as to her I have a lot of this a lot of this information I also have a permission to use as well I'm in
fact synopsis could include all sorts of information if you'd like to know more about it thoughts from his suggestion gun visit the mycelia projects which imagines current project and her intention is to re establish the connection with the audience in ways far beyond these line tonight's as a disk that's nothing to stop back catalogs from being converted into the new format and added to the database
in the same ways but I changed it was fair play this just requires buying from the record labels there are steps that need to be taken at each level of the process and companies will manage to I care if this is what we're not twins cuts out the middle man any points it's reimagine the future this globalization of the music industry will create jobs and written
some of the control to the artists and the rights holders so in the future find the people will have the choice to support the fair trade of music or ignore it and generally given the choice people will do the right thing and in the same way that streaming services have become the norm recently in the same way that CD's whether gnome back in nineteen nine so
to convince as it stands there is so much potential for incredible music that will never be hers it's blockchain technology the future for an industry which has rejected change for so long maybe it is maybe it isn't perhaps this a different way to regain control of reestablish a relationship between artists and the fence but since we're living in unification capital of the world let's stop putting
a minds to what that might be either way as consumers we need to look to the future and agree to embrace fair trade Ivan Newton's it please keep this in mind the next time you're walking through the mall or after lunch watching TV listening to the radio streaming from Spotify do you value music enough to make the right choice and if not imagine a world without
