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TEDx Talks
Published: 2016-05-04
Source: https://www.youtube.com/watch?v=0QbLI1U4cLE
growing food this is a red tomato well balanced well shaped no taste no flavor maybe do a bit of raising you'd of pesticides it's a good example and symbol of all food industry and the way the agree systems works well here you have industrial farming trucks and all the soil pollution of the air pollution of the water very bad could use do you know that in
Europe and opinion disruptors accounts for more than a hundred and twenty six billion a year this you say cancer Bucks and he is a visiting infertility divert we are what we eat by news so we have to change the the issue this is becoming a waste waste accounts for up to fifty percent of what we produce and what we storage including in our fridge that means
but because of forty eight that means that we are team bent I know the mobile one of these economically feasible ecologically sound and healthy for that we have to be grounded on the floor that the reason why I very often legal barefoot so I want to explore an eternity if the third Dave could be Michael farming and I think we have a lead there Michael forming
salt for my use I was brought up in Normandy and to give you the roots of my involvement does start with the head gonna that told me three things producing food either Ptolemy sharing the one that you don't use it and taking that to the people that need it it's a very strong social link and very powerful preparing a meal cooking all together he's a fantastic
experience from there I became a bank nobody's perfect I'm sure that no bank is here we come back maybe to that later but twenty five years ago leaving investment banking India that in America I put in this take a little of our day and start to plans hundreds of vegetables and fruits is led me a plant tomatoes ten thirty hundred today's six hundred and he's recognize
either not sold to me to consider actually well this is very powerful diverse city but that's they need to discover to sing first the food industry had no clue about the size of a city they know it they would shut down these Iran read well shaped with no taste sort of production to the seed companies they only wanted to pretend that living the evolution which would
be free for people to grow their food and shove it nonsense to change it I thought there is one thing that can change the world education flyboarding to tell anyone the oldest natural signs company cold the whole the one that we're famous for the charge that's where all of the world had an intricate trick countries on the solo jeep attorney chemistry physics explaining the first the
youngest later in two thousand seven I just told that we should go ahead and do a whole series on how to preserve the years we spent the whole plot near deal for the future and join Maxine to lost along and engineering environment was a lot of convictions like I guess I have and we boost question those hills a boat maybe different aspects the collection was on
waste water energy Michael credits and old social issues but then we set agriculture how come come to a situation where another figure in the forties to grow one carrier food we need to have to carry force and energy today to grow one carrier food we need seven to ten calories all four sides energy it's ridiculous it's insane but to be a banker you'll be a farmer
you'll come in the state and you say to the banker I want to start a farm what would you do well I would ask what is your business model and you would say very simple my business model I'm going to degrade the soil he told ecosystem volume the airport in the water I'm going to sell on the coast Levon subsidy I'm going to be in debt
I'm going to be sick I'm going to sell things that are going to be sick for the people that are going to eat them see this one maybe I'll commit suicide at the end of the day this is the model we have exported for the last sixty years check on the website if the refinement growing trees so we had to think about another ten the model
soft in energy getting the people together not dating anybody behind and we explored different sort of farming agroecology and we discovered an institution called permaculture so we said we have to start from scratch because of all what we sow where no theorizing access was amazing fees so for us because we phone one point for actors next to the tomato could have actually level does yeah I
would Clinton on prairie why are very because plus there's nothing that has been there before and we could measure every stepped towards something so something isn't next door is only six months later we painted three soldiers claim uses year after two thousand and thirteen so then sort four fourteen sorry that was six thousand square meters five hundred different plants five hundred times more than conventional farming
initial funding so that was the game it's time to set ourselves we need a business model so read reduced it an association and your call filmed on the farm for the future and here we said weaving to study a business model within four years we have to make sure that it's all I deeply room first showing it to employ to form a second year three farmers
within four years with investment of less than a hundred thousand euros we going to build these one hundred thousand euros it's not the cost of a tractor as investment but with us we said business model we have to go to something else what else in the land of what ails well basically we had to find in the cages before going these indicators that me summarize a
few words microphonic small form that you can put up even in the city because nobody cares for some of the lens that economic he doesn't seems like being cultivated attorney and a gray color T. well combining CBO's offense ill with the one using the other ones for example the Pacific is going to held against the data for the tomato natural evolution has on that permaculture unlike
the words of bill Morrison the fond of permaculture he says working with nature and not against nature cooperation rather than competition that's a philosophy that's a not a design we talk about design because we talk about designing ecosystem that are self sustaining it resilient caring for the people caring for nature sharing this is the philosophy of permaculture so we thought we thought the former indicators that
should be a side are going to be the externalities so you in Ghazni what externalities positive negative this is a negative externalities because this you have to pay if you're sick you go to the doctor if you destroy the earth you have to pay for the replacement and the policemen and the aggregation of the side that's bigger lies we will pay for it you will pay
for it we pay for it so we going to study astronomy that's a prediction for surfaces that even putting Tropper actor that is also another indicator ecology ecology is obviously the violence performance the number of species cultivated on an act are their door Titian theme could and basically the irrigation avoided but also the filtration of water you mean health we talked about it zero base to
seed director education at a very important how you get alteration together get the schools and our own on farms you get people connecting themselves on the farm you train people on the farm jobs how you create direct and indirect tells and local economy all that at the end of the day is to make sure that we could use and we transform and re recreate an economy
of its own look at the end we make sure that people wants to live in places where the land case is pitiful and then they can get proper food so that is local economy now the big question is where where it said that what way they the figures what which were amazing few of them that we were working on because the whole idea that we have
a scientific committee that is also teaching social issues as well as the good looking vehicle issues and this committee in there to try to put a value to the generalities but the all the figure which was mindboggling for us while the number of people that got interested to put a promise like you cities individual companies and came along this experiment first experimentation is all very large
institution the Europe and the original songs have been financing the educational program of the large corporations have been financing the farm the one that you see here which are the agribusiness all the financial people financial world and what do they say we want to understand one thing how does it work we want to finance the tool box what he the toolbox the toolbox is exactly what
you're asking in your mind what do we have to do chief a farm a no territory the train to get the finance to get the plan if you get enough crops to be helped to do the selling part of it the mocking part of it in order to be details which all going to take a lot of time so in this company's are trying to this
and what is going to beat the change with the local agriculture with the way we consume so wish him down there we said well we might seem hope all you angry ambitious why do we have to be ambitious simply because we've all heard about what comfort when said cupped entry one in December gave an objective very clear we have to limit the emissions of carbon dioxide
bye to decrease by one how degrees and it has to be very quick it was another report called the she fought it confronts as how to tackle the time to change and the first one was the carbonate economy to cultivate economies to culminating the agriculture the Arab culture accounts in France for more than thirty three percent Trent cultivation and transport of the missions of carbon dioxide
so how do we do this we have to create more and more farms but then we have to understand that the famous externalities we were raving do we have to put a price why city companies individual will start a farm and they say well it's not going to make enough money and that's where we have to address a very strong message to the dish you need
is to the politician in saying CS if this is the grading assault give it's integrating the ecosystem we have to put a value on that we have to say that if we produce hundreds of them drones on the phone and the positive externalities all words have been fifty Saddam well this has to be put in the accounting because I the only one way we going to
find the idea that the negative externalities we pay for that and we don't excavate it so we standard media form for the future we are trying to put up away the gimmick so when used on the farm Erin you start six seven or the farm up to ten farms and for each and every single form I mean groups often found sorry you would have an individual
entrepreneur recording the P. cooter the wonders will cultivate your territory and help all of the other ones the small growers to tackle the problems of fines of training often attributions of selling things and of course of succeeding their work so now you wonder why I threw this tomato way this tomato as for the words of been Morrison the problem but he says very genuinely the problem
