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Channel / Source:
TEDx Talks
Published: 2012-06-21
Source: https://www.youtube.com/watch?v=JaQNy0Ef4YY
who drank coffee this morning yes you and hundreds of millions of others like you around the world which makes coffee arguably the most important discovery in the history of humankind today coffee is the second largest trade a commodity in the world second only to crude oil it's the second most popular drink in the world waters number one and it's been credited with ushering in the age
of enlightenment yet ninety five percent of the roasted coffee in the world is one hundred old stale and dead coffee once roasted is a fresh living food and loses its vitality and dies in about a week it doesn't matter if it's vacuum sealed nitrogen flushed any other fancy packaging process nothing can prevent its death story of the refrigerator freezer does more harm than good Sir varying
legends how coffee was first discovered what we do know is that coffees early uses hell they mystical spiritual importance among many cultures initially coffee was prepared and consumed as part of religious ceremonies once used it to stay awake at night during long periods of prayer and to attain higher states of consciousness they were drinking coffee prepared like this so we've evolved from a handful of spiritual
seekers consuming this beverage to today where hundreds of millions of people like yourselves all around the world drink coffee every morning in our desire to make this special drink available to the masses I sacrificed quality quantity it's my mission to recapture the mystical powerful effects of fresh roasted coffee and make them available to the masses are you ready for the age of enlightenment two point OO
alright this is the branch arabica coffee tree grown here in Bali cherries on this tree have seeds inside coffee beans are not beings there see the seeds of a coffee cherries over ninety percent of the seats these are cherries have two seeds there the females and only five to ten percent have one see the mail when roasted they taste different ones more bitter than the other
but that's a whole nother talk when I can get into that these are cherries are actually sweet edible fruit here try it now once the seeds are separate from the fruit the dried it's like this once a properly dried they can be stored for months even years but once roasted they have a very short lifespan and need to be consumed within a week to attain the
maximum amount pode see and freshness from them roasted coffee is a fresh food should be treated that way now during the roasting process there over fifteen hundred chemical reactions that take place just think about that for a minute we don't have a minute let's think about that for ten seconds fifteen hundred different chemical reactions the seas are completely transformed from the dried green inert state two
they're alive fresh roasted state or they can be assimilated by our bodies the seeds have become in this process of pharmacological resource that can benefit our human brains and bodies in ways we have not even begun to discover house take a look at some coffee roasters this is a one kilo roaster for those you are metrically challenge that's two point two pounds cost six thousand dollars
three kilo roaster six point six pounds for the metric we challenged thirteen thousand dollars in a five kilometer eighteen thousand dollars folks technology frozen coffee it's pretty simple you just need heat ten roasting pan seventy five cents indigenous coffee culture cultures around the world it was to cover like this their focus is on freshness an immediate consumption commercial coffee cultures roasted coffee like this their focus
is on marketing packaging a shelf life one produces coffee that is alive vital potent the other produces coffee that sits on the shelf for weeks and months and his old stale and debt not roasting coffee is a lot like making popcorn you hit the seats and after awhile they smoke in pop or crack is actually two cracks when the latter sudden crack is just beginning turn
off the heat you start the cooling process not all of the mystery here takes a little practice no one to turn up the heat if you can make popcorn without burning it then you can roast coffee after the coffee is roasted and cooled it goes through a period that it needs to settle so it takes awhile for the beans to settle even though they've been cooled
but this time period is several hours not days not weeks like some of the mask coffee producers claim my own tests have determined a pig potency time for espresso of eleven hours after roasting and a maximum freshness cut off date seven days after roasting let's take a look at some recent studies have come out about the benefits of coffee which there are many at let's not
the studies were the studying they're starting old dead stale coffee or people who trick old still dead coffee I have not seen a single study that has used coffee within a few days of roasting let alone its peak time of within twenty four hours I can tell you for my own experience and how it feels in my body and tests are done for myself there are
so many more health benefits that have not even been discovered yet not even touched yet these reports are showing a copy a lot of health benefits is the number one source of anti oxidants in the U. S. diet a study just came out last week that showed that people who drank coffee tended to live longer there is a lot more to discover about coffee even though
it's been around for so long I have been on the ten year quest for the perfect cuppa coffee did you know what that tastes like they never had before I just knew somehow it was out there I tried everything in beginning I focus my efforts on upgrading my coffee making equipment thinking that was the answer after several years not much progress in acquiring Italian espresso machine
and a Burr grinder you know what else to try didn't even occur to me that the roasted coffee was using made a difference because everything I tried in its vacuum sealed space age packaging all tasted the same it was consistent now I know it was consistently old stale and dead by the time I didn't know it then one day some friends give me a gift I
look like this they said it was fresh roasted coffee that they roasted at home in their hot air popcorn Popper I had no idea what they were talking about at the time but the next morning I decided tried everything else I'll give it a try as soon as I took that first step I knew immediately this was what I've been searching for all of a sudden
a lightning bolt came out of the sky was surrounded by white light angel chorus of angels not really but my life changed in that moment and I call home roasters I started to look around my house ways to roast coffee home roasters we are an innovative wacky bunch we turn ordinary household appliances the coffee roasters air dryers he guns hot air popcorn poppers some smoke out
the roommates using a pan on the stove I looked around my house I rediscovered my outdoor barbecue grill I acquired a one pound drum and a chicken rotisserie skewer in a motor that turn that drum three revolutions in my first batches were very uneven some seeds roasted very dark some very light still because it was fresh use the best coffee I'd ever had so I was
really encouraged I upgraded got a bigger drum got a bigger motor and I was in business until today I have created an affordable portable energy efficient roaster that produces an excellent throughout my discovery process I just had one question how can I create the back both were how can I have the best freshest coffee and applied to the masses my answer is in creating a coffee
roaster but every cafe in the world can afford and have access precisely what I've done this is the my roast it is it to Q. roaster also comes a five kilometer make entirely of stainless steel and uses one tenth the electricity of other similar size roasters the seeds go into this drum this motor turns a drum seventy revolutions a minute I've created this roster for a
fraction of the cost so the commercial roasters you about a tenth of the cost remember if you make popcorn without burning it then you can roast coffee in the technology for us a coffee is pretty simple you just need heat I'm creating a coffee university here in Bali is going to teach everything about coffee from the cherry to the Cup growing harvesting processing roasting embarrassed to
train the age of coffee enlightenment has begun it's time for a revolution in a reinvention of the way we grow process and prepare our food nature has given us the gift of superfoods but now we sustain our life but enhance in energize a life force within us so that we can operate efficiently effectively and powerfully fresh roasted organic arabica coffee enhances my ability to focus my
thoughts and attention to create and manifest my dreams I believe it is a powerful super food when consume fresh that can help humankind do the same please don't take my word for it don't listen to what any experts have sang you must try out for yourself come to your own conclusions that was the time to wake up smell the fresh roasted coffee thank you
