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TEDx Talks
Published: 2012-09-18
Source: https://www.youtube.com/watch?v=SpIxZiBpGU0
a very warm welcome indeed for a nester Soroti please that have taken well I have no lives I have a story to tell you %HESITATION everything I do and everything I do professionally my life it's been shaped by seven years of work as a young man in Africa from nineteen seventy one to nineteen seventy seven I look young but I'm not I worked in Zambia Kenya
Ivory Coast of Jedediah Somalia in projects of technical cooperation with African countries I worked for any time an NGO and every single project that we set up in Africa failed and I will lose just throw I Phillip age twenty one that we thought his way good people and we were doing good work in Africa instead everything we touch we killed our first project talking about food
and food systems our first project the one that day it's inspired my fists book ripples from the Zambezi was approaching the way we eat Thai audience %HESITATION decided to teach some young people how to grow food so we arrived there with Italian seeds in southern Zambia Indy stopped so loosely magnificent volley %HESITATION going down to date them BC Reaver and we told the local people how
to grow Italian tomatoes and keep me in and of course the local people had absolutely no interest in doing that so we paid them to come and work and sometimes they would show up then we went to Macy's that the local people in such first pile body would not have been at the culture and that but instead of asking them how come they were not growing
anything we simply said thank god we hear just in the Nick of time to save that some young people from starvation and of course everything enough to go grew beautifully and we had this magnificent amount of singing anybody at the mouth of a growth of the sides in Zambia to decide and we could not believe and we would tell me that sound gets look how easy
agriculture he's when that the models with a nice end of ripe and rape open I some two hundred he posts came out of the from the river and the eighth everything and we said to that zombie heads like all big pose handed down to say yes that's why we have not because Julia why didn't you tell us you never also I thought that was only a
sitar hints blundering around Africa but then SO would the Americans with doing what the English with doing what the French with doing enough to see what that day were doing I became quite proud above approach in Zambia because you see up pleased we fed the hippos you should see their rubbish you should see the rubbish that we have bestowed on unsuspecting African people you want to
read the book read day than any by then be some audio zombie and the woman economist the book was published in two thousand nine we Weston Dona country paved even the African continent two trillion dollars American in the last fifty years I'm not going to tell you the damage that the money is done just go and read her book read read the from an African woman
did damage that we have done we western people I imperialist colonialist and missionaries and there are only two ways we deal with people we are the patronize them we have to have noticed that the two words come from the Latin root potter which mean father but they mean two different things but analysts think I treat anybody from a different culture Asif they way my children I
love you so much but I think I treat everybody from another you know culture Asif they win my servants that's why they why people in Africa a cold one books I was given a slap in the face reading a book small is beautiful written by Schumacher who said above all in economic development if people do not wish to be helped leave them alone this should be
the first principle of eight the first branch of a principle of eighties or respect this morning the gentleman who opened this conference lays stick on the floor I say can we can you imagine CT that is not neocolonial I decided when I was twenty seven years old two only respond to people and I invented the system called enterprise facilitation where you never initially anything you never
motivate anybody but you become a servant of the local passion the servant of local people who have a dream to become a better person so what you do you shut up you never arrive in the community with any ideas and you six with the local people we don't work from offices we meet at the cafe we meet at the pub we have zero infrastructure and what
we do we become friends and we find out what that person wants to do what is more important creativity or knowledge the most important thing is passion you can give somebody an idea if that person doesn't want to do it will tell you what to do so that I have a philosophy big passion that the person has for hand roamed Grof it's the most important thing
the passion that that man has fourty soon personal growth please them mostly thought of and then we help them to go and find the knowledge because nobody in the world can succeed a little it was this wonderful presentation this morning you know about these %HESITATION innovations that that had been set up the idea that you need helpers advisors people who work with you that's what we
have discovered that we have discovered that the person with the idea may not have the knowledge but in knowledge is available so years and years ago I mean Hey this idea why don't we for once instead of a robbery in the community to tell people what to do why don't full lungs listen to Van but not be in community meetings let me tell you a secret
there is a problem with community meetings entrepreneurs never come and there it may never tell you up in a public meeting what they want to do with their own money well don't post Judy feed they have identified so planning pasties blind spot the smartest people in your community you don't even know because they don't come to your public me being what we do we work one
on one and to work one on one you have to create a social infrastructure that the US in the seas you had to create a new profession the profession use the frame when the doctor of enterprise a family doctor business so we do you in your house a your kitchen table at the cafe and helps you find good resources to perform your passion into a way
to make a living I started this acid tryout Ian at US prince he was frustrated I was doing a PhD at the time try to go way way from this pattern I think little shit that we arrive at this you what to do and so what do I need the inexpensive but first he almost to just walk the streets and in the free and in three
days I had my first client in the helpless first guy who was smoking fish from a garage with a Maori guy and I helped him sail to the restaurant in Perth to get organized and then the fish with him to me to say you're the guy who helped mori can you help us in the help is five fishermen to work together and get these beautiful Q.
owner look to the cannery in Albany for sixty cents a kilo but we find the way take the fish for sushi put Japan fifteen dollars a kilo and the farmers came to talk to me say have you help them can you help us in a year had twenty seven projects going on in the government came to see me to say how can you do all day
how can you the illicit cargo something very very very difficult I shot hop Elise simple bad I'm so so the government says do it again we've done in the three hundred communities around the world we have up to stop forty thousand businesses there's a new generation of entrepreneurs who are dying of solely to you in Christchurch I want to tell you something this is very very
serious Peter Draka one of the greatest management consultants in history died aged ninety six few years ago but what I got was a professor of philosophy before becoming vaulting business and this is what the the drug affairs planning east actually incompatible with an entrepreneurial society and economy planning if the keys of death of entrepreneurship so now you're rebuilding Christ's church without knowing what the smartest people
in Christchurch want to do with their own money and their own and their you have to learn how to get these people to comment told to you you have to offer them confidentiality privacy you have to be fantastic at helping them and then they will come and they would come in role you could meet up ten thousand people we get two hundred clients can imagine a
commute a four hundred thousand people the Intelligencer and the passion which presentation they've you uploaded the most this morning local passionate people that's who you have uploaded so what I'm saying is that entrepreneurship is where if I we are the end of the first industrial pollution known rain you will bill fossil fuels manufacturing and all of a sudden we have systems which I'm not staying above
the internal combustion engine is not sustainable freon wail of maintaining thinks is not sustainable will we have to look at E. sat how we feed you're educate transport you know communicate for seven billion people indefinable way the technologies do not pick cease to do that who is going to be hit that that melody full big green revolution universities forget about a government from Delevingne would be
entrepreneurs and they do we get now there's a lovely story that I read the night in the futurist magazine many many years ago it was a group of experts who were invited to discuss the future of the city of New York in eighteen any nineteen sixty this group of people came together and they'll speculated about what would happen to us you can your king went on
to do and the conclusion was unanimous they think of New York would not exceed fifty one hundred years why because they looked at the curb and say if the population keeps growing a decent rate cool the population of New York around they would have needed six million horses and then my new are created the by six million or so would be impossible to deal where there
with it already the ramun being you know in Europe so eighteen sixty their seed this better deep technology it is going to choke the life out of New York so what happens in forty years time India nineteen hundred in the United States of America that way one thousand and one car manufacturing company one thousand one Wilson D. the idea of a fun need different technology it
absolutely taken over and there were tiny tiny little factories in backwaters Dearborn Michigan Henry Ford however this is secret to work with entrepreneurs fifty you have to offer them eventually there was no they don't come and talk to you then you have to talk offered them absolute dedicated team thing passionate service to them and that you have to tell them the truth about entrepreneurship this modest
company the biggest company has to be capable of doing three things beautifully the product that you want to sell his to be fantastic you have to have met fantastic marketing and you have have tremendous financial management guess what we have never met a single human being in the world who can make it seller and look after the money doesn't exist this person I've never been born
so what we have to we've done the research and we have looked at the one hundred iconic companies of the world Carnegie Westinghouse Edison Ford all the new companies Google Yahoo this only one thing that all this is successful company in the world having comments only one none was stopped by one person now we teach entrepreneurship two sixteen years old in Northumberland and we stopped the
class by giving them the first two pages of Richard Branson autobiography and the task of the sixteen years old is it one that line in the first two pages of Richard Branson autobiography how many times Richard uses the word I in how many tiny use of the word we never heard the word I and they would week fifty two times he wasn't alone when he started
no old body stuff to the company alone no one so we can create the community where we have facilitators seeping in cafe in bars you're beautiful %HESITATION %HESITATION new mold we couldn't pay them all you we have in the preface to the city and they will come from a small business background and %HESITATION your dedicated bodies who will go to you what somebody did for this
gentleman who talk about you know this it at a peak somebody who will fit to you what do you need what can you do can you make it okay can you sell it can you look after the money all in all I can no duties we like me to find you somebody we activate communities we have groups of volunteers supporting than the price facilitator to help
