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TEDx Talks
Published: 2017-09-05
Source: https://www.youtube.com/watch?v=p_71klfjV8k
good afternoon the power of unknowing well let me one my favorite quotes is that like a personality only those with no memory insist on their own originality seemingly simple in that in the world of innovation and product design seems counterintuitive but %HESITATION as originally told us by one of my our professors back in her a class and it essentially talking about how artists often are inspired
by other artists work other things around in the context in which they live for coco Chanel is very much %HESITATION believe hers and originality was not something that she would be creating it was more of mixing of fashions mixing of ideas and colors and textures to create something that was new verses original no for me originality is is a very much that statement was very much
about how I take it very literally and that I have to %HESITATION kind of intentionally forget about things to try to create some and here's an example of something very new artificial intelligence Bob even Alice how many of you as a ever heard of show hands Bob even see one two okay is not a lot of you I'd heard about it until recently but %HESITATION Bob
even Alice are a artificial neural network created by Google's deep brain team and this is a really really interesting thing one of our speakers earlier they talked about a I little bit it's in that they they originally and actually kind of %HESITATION proves the plan I talk a little bit they started out can programming on the code for this artificial intelligence that god put everything you
can possibly think of and try to problem solve with this code for these you know three artificial networks to be able to send %HESITATION information back and forth between each other and and once encrypted messages and the other one would get the encrypted met what did they would have the code to decrypt it sews just teaching itself right but in the beginning or the code was
based on and kind of a rudimentary way of of building intelligence where you have like an adult brain right verses and and it didn't work for them that it wasn't working they couldn't solve this problem so they switch a code to be much more like the brain of a toddler the brain of a toddler is is not intentionally but naively kind of approaching the world because
they have a blank slate right they have and the ability to go and play an experience and learn through play and trial and error to give the learn the world around them to learn what works and what doesn't have all these preconceived ideas that we have and our brains on why something can or cannot work right so for me I I %HESITATION became a diabetic actually
as we have another speaker just talk about insulin I am an insulin dependent diabetic type one and %HESITATION that happen when I was six years old ms at that time that I started rocking this awesome Fanny pack right and the that was really to carry all the things I needed to keep me alive so I had a gameboy sized one machine inside of it which you
can see here on the fly and and that was something that allowed me to test my blood under should understand my glucose levels I also had insulin syringe always a things like juice boxes and raisins stick I going and as I age that all this technology got better and better and better so things got smaller instead of a syringe now had an insulin pen welcome it's
really cool it's a and then %HESITATION the %HESITATION in other technology got smaller and smaller and eventually now I'm on something called insulin Amazing Grace a team came in regions if out of one of the original insulin pumps on the far left dean came in who invented the Segway also invented insulin pump he %HESITATION no change my life and it was at that point timely very
early in my life I start to realize that people out there that even know they were solving problems for me people like me and it was that among many other things inspired me to want to do very much the same thing and solve problems people what I do today so I am I am title and co founder of a company called mobility designed resigned mobility solutions
%HESITATION and and you know I create things like many products inventions for various largest Moscow operating corny can see wasn't it's a it's a court real so winds up power chords and sure many of you have had it not in power cord in your life and and this was a way to easily our stuff organized now is it inspired by a salad shooter so like the
same thing that you would use to dry after salad and so this idea is a paragon you step on it right you wind up you works great the different things like that along with that on the left hand side you can see some of the ideation around so the crutches that we designed that user albums study armpits wait so when I first asked to do is
talk and and they're asking me like you know how do you have a problem solve and I really had really ever thought about it before how do I solve issues we don't where they come from the date of the solutions to these issues and and it can go down to something I I call intentional navy and it's something I would never intentionally go into situations naive
well going back to like Google where you have to sometimes approach problems Pacific things you're trying to solve that her a challenging with a kind of a more blank slate right you have all the solutions in your brain on on ways maybe that somebody RD solve that problem or thought of that problem after solutions but you don't necessarily know how to get rid of those getting
out your head for me I intensely don't go out when I'm trying to solve something and research the solutions that exist like I I pushed it off my god do other things which I'll share a few of those with you know a little bit so university British Columbia this is a really cool project they're working on integrating example of intentional navy they have a %HESITATION a
project that they're treating called the space elevators that would be great if you could take an elevator to space super efficient a lot less %HESITATION fire in a rocket made safer prequel stuff innate may years solar panels and lasers in various %HESITATION things power these devices and I'm not the only people that are working on this and and the people that are working on this are
doing it with an intention navy because they know the technology does not exist right create the solution the ribbon that allows this cable is a thousand and thousands of miles long this ribbon that holds this such of a force item away from an art lover it's it's pulling on the earth anticlines that ribbon let ribbon technology does not exist right now he's carbon nanotube films essentially
that no they they latch onto this belt so to speak but still not strong enough it's still not lay waiting for us to go do it but yet they're doing it anyway the going out because someday no material scientists will be out there in a creative solution what does all this problem and I'll be ready for it one elder themselves here's an example of where it's
kind of like intention maybe maybe wasn't used %HESITATION and solutions that exist right now are mediocre at best listen the same you know actually Kratzmann if you have them use them it's the same technology we've had for civil war right and solution on the far right is today's same same design same ergonomic same style but it's better materials it's cheaper to make and we've been very
efficient are manufactured so how do you do this thing called unknowing have you forget what you know it's really sounds simple that's not it's not as exciting easy as you think one of the things here's a few techniques I've got to say guys is %HESITATION really important when you're in brainstorm's I'm sure many of you in classes or your your work life I've been brains from
the people or your product problem solving with others to suspend disbelief and and I can't tell you how many times I had to go into a brainstorm beforehand and say this out loud and then reaffirm what I meant by saying it out loud later on in the talk but essentially we are very good at telling people when something's not going to work or for what reasons
work when somebody has an idea instead of saying like I you know I nothing work but maybe it's a good thing they're doing something it said it down which really stifles creativity and stifles divers thinking do something like building it up so you take the idea that they might have said many build you take it you make it a little bit different look better as a
way to keep things going when you're doing divergent thinking it's really important to do something like that but again filter at the end do not try to filter during the brainstorming process return to filter afterward and through important filter you can't do everything kids are very very good at that so they do it %HESITATION automatically I have been told they can't another technique that I use
it's kind of strange you have to bear with me I don't know if you'll do this too hot but %HESITATION I call it you know blurring your mind's eye and something kind of went art school it's something a train to do when you like drawing any kind of if player I mean look at it and see if the you know the images balance difficult means there
and and for me you know what I'm trained imagine something it helps me to blur my vision so they're not focusing on a particular part of something so I'm looking at an object in front of him thinking about a system or or whatever I I allow my my imagination to play a part in that by blurring my vision which kind of allows for that object and
to go in and out of my imagination things to be plugged into phone change mechanism and displaying your changes shape and it's just something I do for kind of creatively imagining things and three D. and and also in your head at the same so try it next time you're solve problems people think you're a little strange so this is something you guys do hearing us talk
automatically it's something that and the technique that was taught to me by a dog hall a reader ranch he reviews this in larger group settings can like this where the %HESITATION audience members in you know in participating in a brainstorm I get up and talk about an idea that they had written down on a sheet so who the user what are they trying to solve the
problem for what's the solution that can write and the reason why he would tell her body after after the idea what you're gonna do is apply like every other group plots for that person and it sounds cheesy when you do it the first couple times like apply to get it but %HESITATION what happens is it allows for those little bit crazy ideas that you know probably
are going to work to get expressed within not afraid to talk about people have an easier time saying things that are crazy and others but it really helps those those ideas get out there which someone else can build on and then make into something that might work right so it's like yeah I see that and maybe how how do we make that and it really does
help something else I I like to do %HESITATION is is flipping it so it's kinda like whatever you say city up many of you may have experienced cassette tapes some of Houston's may have not %HESITATION they are they are wonderful I had a few things they %HESITATION but they get from song like number two like song number twelve it fast forward there was no like select
the next song at least in my cars and various Walkman and %HESITATION so when cities came along it was glorious right you could you could put through the right song that was your song that is your favorite song and then you know experience it in is like twelve songs sixty but when cities became like MP three cities all the sudden you had two hundred songs CD
and I remember sitting in cars in his radio that I might have installed in this MP three CD players great but then like to get to some number hundred fifty it's like pick which one was it one forty two anyway so it's it's silly but the with technology has technology changed interaction also had he reassessed for those companies other than this really well instead of having
a linear button pushing process round in song number one hundred fifty going through all of them some companies to it in a circular way so you may recognize this device but it's it's a different kind of an interaction that allows you to easily navigate through thousands of songs like all of your library of songs in your revolutionizing music industry and our mobile devices through a different
type of interaction when the other techniques that we use %HESITATION is called contextual increase and professor my name John cocoa originally brought this to my attention and and scanned instilled in our in our interaction design groups it was pioneered by Hugh buyers and careful splat really for the digital happy and not have that it was it was computer interface industry back when that was becoming a
big deal we the idea was to basically go out into context and study the people you're trying to for in the context that they're using the objects and systems so you can really understands what it is that's affecting only variables that might be in I get in a given system and for me it's it's one of most critical things because that's where the nuggets come I
start to realize that in her crutches they don't work really well on ice and if you watch somebody walk at the zoo on crutches it's pretty rare and because the free long distance and it's painful right it just doesn't happen and but if you if you do watch somebody it's it's you start to understand the pain that they're going through and you can conduct ethnographies one
that's empathize with them to solve these problems defined nuggets to focus on create solutions for so this one's probably the most important %HESITATION of all the different things we talk about today but don't be afraid to fail and this is a really good example %HESITATION one of the times where I my maybe intentional navy didn't work out %HESITATION but it it was a great learning experience
in the last so can see sometimes we have snow here and we I don't necessarily look like shoveling snow all the time it's fun sometimes but I decided in this instance to try to create a plow they would work on any type of car that has a rack on the back right you can just put it on and push the go pedal and you had you
would plier driveway and like it's a back up your garage door but the plow down you bet your driveway so I thought well built one and took a couple hours not a big deal but the my father in law was gracious enough to %HESITATION via the back end of the system's her to hold on to it we yeah you know we started plowing snow and what
happened was the plow just like hopped up near right wrote on top of this so he like you know got on top of that I'm thinking I'm pulling an Easter it really isn't like that working this is that you know like no snow has been plowed here so we kind of looked at it and I thought for a second he just I realize why snowplows or