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TEDx Talks
Published: 2017-09-13
Source: https://www.youtube.com/watch?v=MfJ71jwjMfE
she'll only get we all have it we can all feel it especially today in the era of endless possibilities formal the feel of missing out is one of the greatest phenomena over time we don't want to miss anything not an event not a post on Facebook nothing but when it comes to bigger things such as our colleague in a self realization there's a much greater fear
many of us share sitting back in old age feeling if we missed opportunity as if we didn't give up tool for potential for me this isn't and brutal thought a famous rabbi offers and spending thought when the two birds we all have every person is born twice he says once my others one by himself one is the exit forms mother's womb physical birth while the other
is that of relation of his essence didn't relational or essence %HESITATION meaning in life is equivalent to our second bird but how can we find what is our true essence how can we create our own second bird and what happens if he doesn't reveal to us doing a lifetime these were the questions I ask myself ten years ago when I had just graduated from university and
like eighty percent of my generation didn't have the faintest idea of what I wanted to do with my life I started working for a great company back then it's very soon came to realize that doing just one thing no matter how great a tease he's simply not enough I need more experiences I need a broader perspective one path is limiting my ability to explore my true
potential and then I thought to myself what if we could build on my spare time another because you some sort of an explanation could be that that would allow me to taste and experience some other thing that interests me it will only to discover new areas of interest in you opportunities possibilities I didn't get to pursue on a day to day job I didn't quite know
how this exploration because he's actually going to work but it intrigued me enough to start anyway along with one of the best friends Alex whose schools to feature today we started to build it the basic idea we had was to dedicate few hours a week in order to discover and develop three important they mentions the first one is personal perspective we wanted to explore we wanted
to experiment completely new domains completely new areas of interests kind of like trying a new job without putting the old one the next one the next day mission is the professional one we wanted to diversify our network and build new skills and new capabilities we didn't get to do one of the to the job and the third dimension is also the twist the social dimension we
thought that the full already doing something let's do something that actually matters to us let's accelerate those self Brooke simulating a community we then started to reach out to non profits and ask them to take them to help we went to small businesses in the toughest neighborhoods in our community and ask them what kind of help we might be able to provide you they thought we
were nuts however they like the idea soon after I started working with both small businesses and nonprofits helping them doing just one thing grow dramatically so how does it really work meet a money as an actor money's a twenty four years old business owner from the city of log since the early age of fourteen the money ran a tiny nail salon former own bedroom ten years
later she came to us with a dream she told us I want to take me home business and turning into real beauty salon in the real world but I have no idea how to do that we then assembled a team of four talented young professionals who came from leading companies in these early business community with only one mission helping and money get their the rules for
the team were simple each team member invest five hours a week on the spill tank the members are not expected to welcome their area of expertise on the contrary if you're an economist the last thing we want you to do is finance you have enough of that at work instead we will offer encourage and train you to walk in other professional domains you wish to experience
marketing operations business development anything that is interesting to you and is needed in the project and lastly training the members get top notch screening form Annette locals professional experts from Kinsey from Google in order to enable them to provide high end products to do non profits and the small businesses so with that setting we were good to go for three months and would difficult of two
hundred and fifty hours these talented people became amantes business development team not as mentors but there's a genuine parts over team they were there to get things done together with the money they reached out to customers and explore their means they did a benchmark analysis and build an expansion mortars that was suited specifically for a money the build a financial model and a set of tools
to manage the day to day business and even build the very first logo of a man his business month after the project a money turned her dream into reality she established a beauty salon in the center of log she hired two employees and she has already increased revenues by forty percent this is how it looked on the date was launched a logo comes to life it's
very exciting moment for money now for money the was a great value in this process which was by the way completely free of charge no doubt so the team I believe it was even more valuable to them how come first they all got to open the mind and broaden their perspective they got to taste experience completely new domains completely new flavors it allowed them for the
first time to gain more control over the endless question of what if what else is out there for me what else am I attracted to well this is how you find out you just try the professional note they all learned how to scale business in real life and from the inside while getting the right training and making valuable connections with their teammates diversifying their network and
on the social aspect well they did all that for someone who really needed it the main real impact and here's the best thing about all that they didn't have to give up on anything in order to do this project we still had a great jobs right but they also had that under the radar path that completed leverage do growth when enabling them to not out on
anything one thing that really surprised us was to find that many of the team members invested even more than five hours a week which was quite a lot to begin with how come well it turned out that people don't really count hours account value and when you do something that is really valuable to you it gets to the top of your priorities you want to make
the time to pursue it after several success for projects it became clear to us that we needed to establish a platform in order to allow many more people to join us but wait for we study shipped out for what is it but really do how should we describe this new activity we looked around and couldn't find any definition that would even come close to describe what
we actually did it was time for a new definition we then for the first time coined the phrase social Kalila social Kelly is a combination of social activity and career development you see up until today we have to think of it as a zero sum game we either develop ocarina all we contribute to society two different hats well not anymore with the social climate is the
exact opposite happens we developers selves through developing a community we harness the basic human thirst for self growth Dr social rules the social career is not a one time geek something we developed for the long term knowing that though says growth is a never ending mission and you don't just build a social Kobe itself you build the social carried along side you'll be the sky you
one leverages the other this is how it looks in RCV social Khalil is an integral part of a professional experience side by side then equal to our business could lead this is my resume by the way my real resume thought of who we are and what we bring to the table it's part of our enhanced professional skills capabilities and network we believe that ten years from
now this could become the standard of or C. vis in many ways this represents the next generation Khalil the next generation managers the next generation of leaders this is a whole generation who doesn't want to miss out on anything looks like and we can already see the signs of the great need people have in doing more than just one thing in there because you when he
first launched a platform who mean three years ago we wanted to find fifty participants to applaud him we sent out invitations to apply and what happened next really surprised us in less than a week we got more than four hundred applications the wasn't unbelievable demand to take part in this platform before anybody even knew who we were and that demand these were our story becomes even
more interesting because when we help one business like a money thrive we can change a family when we helped five businesses thrive we can change and neighborhood when we help fifty businesses thrive in one city we stoked to change CD in every possible way in the local waffles in productivity in purchasing power in everything this is how we hope to boost cities and communities in Israel
and around the world fact according to the World Bank ninety five percent of all businesses are small businesses ninety five percent the U. S. the number climbs even higher to ninety eight percent can you guess what's the number in Israel ninety nine point five percent of all businesses in Israel are small businesses the basis of our economy so there are practically endless unmet needs although still
small businesses and we already saw the deserve great need also for young professionals who want to accelerate the Canadian so what would happen if we all had a social call you alongside a business career how many unmet needs would we have them addressed in Israel alone we have more than two hundred thousand young professionals in the business community only half of them build a social career
alongside the business Kitty we would have ten million dollars to invest in our community ten million hours that means forty thousand small businesses that money's thriving you cheers this has the power to change the entire ecosystem Overby's of community we have the power to turn cities a small TV while turning those cells into a bit of mother version of we are for the past decade the
social current has changed the course of my life it opened me up to new doors and never even knew existed I took part in so many projects I learned so many new things I met so many great people established a nonprofit organization and I'm standing here today on Ted looking about it and it all happened and still happening on my spare time alongside my day to
day job this is the kind of power this social because he has so as a look around the room encourage you to ask yourself what kind of social career alongside your business career change the course of your life what kind of new discoveries get you closer to own second bird finding an answer would not only benefit society but may very well be the key to discover
