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TEDx Talks
Published: 2013-12-06
Source: https://www.youtube.com/watch?v=IRv1-6Y9N2A
full don't worry about Sunderland best football team in the world my my tie so Dylan that's why we read I didn't wear my I'm even wearing my looking at his Sunderland some certain things I shouldn't tell can you please edit that out okay right and I'm gonna talk about the peace for the world but I'm not going to tell you one thing I'm not going to
tell you the lottery numbers for this share and share so I am my name is Ian yeoman I'm actually I was born in Sunderland so that's the connection and I migrated all the way to New Zealand in two thousand and eight so that's a long way away but has very strong Dutch influence Scully by a guy called Abel Tasman anybody know who he is no guess
a conceivable lights and me Solomon Wellington and at the margin January so all using young lady I'm spoken for so let's begin let's begin twenty fifty first slide please got the wrong presentation of so we'll see how this one goes simply I wasn't prepared for this the old one Melissa and it's at this one and said I had to do the new one so I don't
know what's going to anyway let's start okay and this is where you have to do that and lipstick okay and that's the wife Vicki Vicki on my wife and these are our honeymoon slides okay with Thailand one took one talk about is the world in twenty fifty things that constant things that are things that will change %HESITATION a some of the things that a constant will
be why would he go on holiday what would go on holiday it's all my family's it's all about romance it's all about beach the purpose of a holy day is to get away from the norm and that's going to be constant that's going to be that's not going to change okay so beaches romances and holy days of the most popular holiday choices today and the still
going to be the most popular holy day in the year twenty four it's not going to change the world is not going to be full of robots and it's not going to be about virtual reality some of the conversation so what do I have to use these %HESITATION okay right Sir that's what that representation is what it will tourism's big smiles nineteen fifty how many people
do you think went on holiday I can on that she grandfather in nineteen fifty twenty five million people took an international holy day twenty five million people in nineteen fifty for going on an airplane you wore a suit and tie today we don't do that today approximately a billion people gonna an international holy day school exponentially it's fundamentally society's got richer this more wealth is more
resources and that's been mobility so the world has gone and the world has tried United Nations world tourism organization is talking about about one point nine billion people taking a holy day in twenty thirty about four point three billion people taken away holy day and the year twenty fifty exponential growth and it's all about well it's all about access and it's all about those resources so
I'm going to talk about a couple of things I haven't a clue what the next likely going to be because the role now muddled up but anyway so it's all about the resources the future and the terms of the key drivers you need to understand where resources are you need to understand what technology is and you need to understand why well Bates who are going to
be the richest people on the job holidays in tourism it's fundamentally about that it's about well it's but disposable income she needs to know whether it was marked coming from what's going to change what's going to be going to be and resource for Dutch people you're the second biggest travelers in Europe and big one one of the country takes more holy days than the Dutch and
you know a country that is Germans Germans something about the Dutch you're the first to leave work you leave work the earliest that anybody else in Europe to get on that plane and go on holiday I'm not saying what is terrible in Holland but you're really into your holy days really into your holidays and really into the so we got major challenges going going forward and
without major challenges in the tens of resources oil water lan technologies change things to talk about all of these that combine to what does it so is the future eco tourist hedonistic tourist or food tourist it's not it's about a little bit of everything the future tourist it's like this this is me a my little holidays and many breaks in that in New Zealand Europe and
the South Pacific and if you look at a full court right the top right hand corner that's me in my pajamas hiking up mountains because New Zealand we wear out underpants when we go hiking but you know that tromping that's recalled on what we do today is it but would like to do today as it is a terrorist it would like to sample we once knew
experiences we have a desire to travel and see new cultures and just text and do you mean takes and in the terms of in terms of that so we like to sample anybody here play cricket once a day you are he hello once upon a time if you played cricket unique in England on new Zealand's South Africa I have to take five days off work to
play cricket five days nine nineteen nineteen ten nineteen fourteen that type today if you wanna play cricket you'll take the afternoon off because we've invented the game called twenty twenty change things and we adapt and who want to sample one to see the novelty and dress so consumers want to sample spirits so going forward it's about change what are some of the changes that we are
going to see well first change that will four be seen the world is gonna be less young people and more holds people so what does it mean for tourism it means well if there's less young people that means in New Zealanders less people doing bungee jumps you don't see the or you don't see the immediately and ninety rolls jumping off cliffs in you feeling to come
to do a bungee jump we guarantee you your money back if it doesn't work so fundamentally the tourism industry is going to change adventure tourism have major problems going forward because it's fundamentally you mark and if you look at the hospitality industry the hotel industry labor supply is all about people under the age of twenty five and this just less away so the tourism industry hospitality
sector to compete without labor with healthcare and retail some major challenges from a product perspectives what we want to do it's live longer born in Holland today you've got a one in four probability of living to your home on the boil vegetables in which the parents so fundamentally what we do from a tourism perspective what we want to do is what we want to do I'm
trying to think we get to you we retire at sixty five if we want to have twelve years of good health than seven or eight years ago to help we're trying to extend those healthy years that's why you got a big interest in health and well being and hiking and going holy day relaxation a component however I'm got some fantastic news for you none of you
are going to die somebody professor at Ronald de Pino at Harvard Medical School has discovered the cure for death okay he's a professor or a nine M. but the disease the disease we've remember sauce to go out sinus mind kicking and is a professor at all if I need you to look at looking to drug therapy in this all about restructuring telling walls trying to slow
down the aging process and is being able to pocket be partially successful slowing down the aging process and reversing it in Mike's so that's when you detox so what else is going to change well it's all about the experience economy you know what everybody talked a little about virtual tourism today's society we've changed the whole it's on about my supply from screen to TV's we like
to build things up will like that inexperience economy and today we go on holiday do you know what's the one thing but what will first thing that you pack twenty one suitcase what's the first thing you put in the suitcase your mobile phone ninety percent ninety five percent of people in a wholly to the first thing that we do is check email for work so how
does just that inspiration how look technology changes have are going on holiday to see this play maestro you know it's about a relationship pull your Elvis put Paul Cummings on deck al was John Lennon they will make that compactness India twenty fifty we recreate that type of experience so how would you travel in the future two things public continue feeling for the weekend hypersonic travel New
Zealand in three to four hours in the eighteen hundreds once you get to New Zealand can by sailing ship take six months then he invented the that would be a bit but this distinction takes you and six weeks and then have airplanes twenty four hours but common hypersonic about one of these is the next generation of em across countries cruise ships a massive twenty thousand people
stuck on this big ball for two weeks untouched I'm going on holiday to think about going on holiday you when you go on holiday now technology's changed everything Google glass is the next concept in wearable technology snow about more while forms of smartphones anymore it's about that Google glass much is going on a date and somebody's when Google glass don't know everything about you before you
open your mouth but this type of technology changes things use the tourist for example don't visit information sent it's usually smart wanting to get there is no such thing as a lost tourist how about the ability to read your mind well if you look at time E. G. come from brain computer interfaces you know some of so now has a tablet waking using mind to read
don't tell the wife thought about that idea I do want to know what I'm actually thinking so I'm I'm just giving you a little flavor of what the future is all about what the future is all about is we don't know the point is just but let's just think about the future some of the ideas that are coming forward because we know the future tourist it's
gonna be more demanding more complex my office is to get it want something for a cheaper price but from a business perspective it's all about understanding that consume and so I try to reinvent itself it's all about novelty and that innovation keep on plugging cooling and gore and going on because you can't predict the exact future because somebody once said everything that's hunt has been invented
